Apple reportedly poaches TAG sales guy in order to claim iWatch is 'Swiss made'

Now hold on just a minute...

Apple has reportedly hired the sales director of luxury watch maker TAG Heuer in the hopes of marketing its iWatch under the prestigious 'Swiss made' label.
Jean-Claude Biver, the CEO of the LVMH company that owns TAG, Zenith and Hublot told CNBC his number one sales executive departed last week "to take a contract with Apple" to launch the iWatch.
CNBC reports the appointment represents a breakthrough for Apple in its until now fruitless attempts to poach employees from Swiss watch makers to work on the iWatch, expected to launch in October.
Having 'Swiss made' featured on the iWatch would allow Apple to accentuate the perceived value of the device, according to the report.

Diluting

"For sure they are trying to approach the Swiss manufacturers, but the Swiss have got no great interest in working with Apple – if you are a luxury producer and you cooperate with Apple, you have got a dilution," luxury goods analyst Mario Ortelli said.
"They don't want to dilute the value of the Swiss name," he added.
How having a Swiss salesman on the team allows Apple to use 'Swiss Made' on a device that was conceived in California and assembled in China remains to be seen.
Knowing Apple it'll probably find a way.

Commentaires

Posts les plus consultés de ce blog

Ola and Google join hands for its outstation category

Ola and Google join hands for its outstation category Mobile app for transportation today announced its partnership with Google for its outstation category. The company said that "This first of its kind association in India enables bookings from 23 cities to over 215 one-way routes in the country and in the coming weeks, the integration will be expanded to a total of 500 routes." Elaborating on the partnership Vijay Ghadge, VP of Operations at Ola said, " This time around, we are bringing a unique experience for long distance commuters - enabling access to our Outstation category on Google Maps itself. Be it first-timers or frequent business travelers, we are certain that this integration will add value for all use cases. Ola Outstation has gained significant prominence in the past year since its launch, this association takes us a step further in making the category as reliable and convenient as the intra-city commute." Vijay further added, "As O...

Zopo P5000 and Z5000 with 5000mAh battery announced

Zopo P5000 and Z5000 with 5000mAh battery announced Zopo has announced two new smartphones - P5000 and Z5000. Both are mid-range smartphones running on Android 7.0 Nougat OS out of the box. The Zopo smartphones come with a dual camera setup a the rear with a 13MP primary camera with Sony IMX258 sensor and a 5MP secondary camera for capturing the depth of field information. There is a 16MP selfie snapper at the front accompanied with soft LED flash and f/2.2 aperture. The rear camera has PDAF, dual tone LED flash and f/2.0 aperture. Both the smartphones make use of an octa-core MediaTek Helio P10 SoC paired with 4GB RAM. Besides these similarities, both the Zopo smartphones have many differences. The Zopo P5000 boasts of a 5.99-inch HD+ IPS 2.5D curved glass display with a resolution of 1440x720 pixels and 18:9 aspect ratio. The device has 4GB RAM and 32GB storage space that can be expanded using a microSD card. The device has hybrid dual SIM card slot and supports 4G VoLT...

Samsung Level On Review

Samsung Level On Review Samsung is running on all cylinders in its new venture in the high-end mobile audio accessories space, where they recently introduced its Level series of accessories to compete against some of the more formidable and established names in the market – such as Beats, Monster, and Bose to name a few. Already, we’ve taken a close look at two products from its new line, the Samsung Level In and Level Box , that have proven to be surprisingly good when it comes down to audio quality. Hopefully, we can be assured that we’ll experience the same thing with the Samsung Level On, which as its name so happens to imply, is a pair of on-the-ear headphones. From the looks of it, Samsung has opted to go with a uniform design language with its new headphones line. Unlike the premium nature of its portable Bluetooth speaker, the Level Box, the Level On employs the same design characteristics as Samsung’s Level In headphones. Unfortunately, for a...

star-daily

Rechercher dans ce blog