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Sony Walkman at 35: looking back at the most iconic music player of all time
Sony Walkman at 35: looking back at the most iconic music player of all time
In depth What's your first Walkman memory?
Sony Walkman is 35 years old today
Today, the Sony Walkman turns 35 years old. The Walkman is, therefore
just a year younger than I am, and I certainly feel like we've grown up
together.
Since the original Sony TPS-L2 was introduced in 1979,
Sony has sold somewhere in the region of 220 million Walkmans, and it's
still selling them today.
I am not exaggerating when I say that the Walkman was the product that made Sony into a global name.
If you weren't there, it's hard to explain just how much those of us who were lusted after the Walkman.
From Sony's first models, through to that yellow one you could take in the shower, the Walkman range was THE gadget of the 80s and 90s, and we all wanted one like the kids want smartphones today. More, even.
Walkman memories
Walkman through time
We're
back in time, it's around 1988 and I'm visiting my friend David at his
home. We're stood in the kitchen, and David has a Walkman in his hand
with a cassette loaded full of Ray Parker Jr's Ghostbusters theme song.
He
plays me a bit and my mind is completely blown. Not just because of how
amazing that tune is, but also because it's coming from a box little
larger than the cassette itself. How is this possible?
This
was life-changing for me, who knows, it might have been one of the
things that kick-started my life-long love of gadgets. But before long,
David's mother whisks the Walkman away. "It's EXPENSIVE! Don't touch!"
The
Walkman remained elusively expensive for quite some time, and was out
of my reach as a youngster as it was for many people. It was the iPhone
of its day for sure.
I don't think I got a Walkman of my own until
the mid-90s, but I do remember the machine. It had a large,
lozenge-shaped play button on a the side, and took two AA batteries
which it smashed its way through in no time at all.
It was a very
cool gadget though, and you have to remember that the combination of a
ghetto blaster at home, and a Walkman for going out, meant that you
could now record your favourite songs off the radio and take them with
you. This was life changing for youngsters of the day.
Changing music forever
We
were the first generation to be able to do this, and it's not
overstating the issue to say it changed music, and how people listened
to it.
It also scared the willies out of the music industry,
which for the first time was facing a threat to revenues from kids with
dual-deck home systems making bootleg copies of albums while also
recording the Top 40 off the radio to avoid having to buy singles.
Anyone
in their 30s will remember building compilations on a Sunday night,
fingers hovering over a pause button to grab every second of the best
songs. And it all sparked a now-laughable "home taping is killing music" anti-copyright infringement campaign.
As
the 90s went on, and the music CD became the format to own, the Walkman
range transitioned to Discman, but soon reverted when Sony realised
that the name Walkman had become as recognisable as its own four letter
moniker.
Walkman was as synonymous with portable music as the iPod would be 15 years later.
I
had a Discman too and it, along with a copy of Michael Jackson's
Dangerous, changed everything. The King of Pop knew how to make a
beautifully produced record and CD really was the only medium to listen
to that album on.
Things started to wobble for Sony a bit in the
2000s, we saw the move to Minidisc, a great format in many ways, but not
one most people showed much interest in.
The sound quality had
evolved, but sadly the process for making compilations was still
convoluted and we were back to hovering over the pause button to start
recordings.
Later on, Minidisc would gain the ability to work
directly with computers, and music could be digitally transferred, but
it was too late for the format really and despite being loved by those
who used it, it was killed by the MP3 player. A personal favourite, the HD5 was one of the best gadgets of its time
The best Walkman?
Of
all the music players I've ever owned, the Sony NW-HD5 MP3 player is,
without doubt, my favourite. It was a touch illogical, in that it
required some utterly hopeless software to work, and files would be
copied in Sony's ATRAC format. But the HD5 was perfection in audio
terms, the best sound available on an MP3 player at the time - easily
beating the iPod.
I still have it, it's sitting next to me now and it has battle scars and looks well-loved. I'll keep it as a memento forever.
After all this I even went on to own a Sony W800i
Walkman phone, and until it broke, it was a brilliant pre-smartphone
handset. It was a garish white and orange, but it was a really nice
mobile and could store enough music for my commute to and from work.
It
basically started me and many others down the road to using a phone for
music instead of a Walkman, and that has never been reversed. In short,
it is the phone that holds the bloodied knife that was used to stab
poor old Mr Walkman while he peacefully slept.
There are still
some cool products coming out with Walkman written on them, too, like
Sony' new high-quality players. But really, the stand-alone music player
has had its day, and even Apple admits that its phones and tablets are
eating the iPod alive.
There are lessons here for Apple. Sony
went from being the global leader in electronics to making a loss of
£685 million in 2008, the year before it made its last tape-based
Walkman. It's only just on the mend now, thanks to some more great
products, but the product that made it great is effectively no more.
Happy birthday Walkman, and thanks for the memories.
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