Accéder au contenu principal

Huawei becomes the second largest smartphone brand in the world after Samsung

Huawei becomes the second largest smartphone brand in the world after Samsung

According to a research from Counterpoint's Market Pulse for July 2017, Huawei has surpassed Apple in global smartphone sales for the first time. The research also notes that Huawei is now the second largest smartphone vendor globally, after Samsung.

Counterpoint's Research Director Peter Richardson attributes Huawei's success to its strong foothold in home market China, consistent investment in R&D and manufacturing as well as aggressive marketing. Besides, with the way Huawei is going about in the market, researchers predict strong sales in August for the Chinese vendor, and a hat-trick for Huawei could be on the cards as well. "While this streak could be temporary, considering the annual iPhone refresh is just around the corner, it nevertheless underscores the rate at which Huawei has been growing. However, a weak presence in the South Asian, Indian and North American markets limit Huawei's potential in the near-to mid-term to take a sustainable second place position behind Samsung. Huawei is over-dependent on its home market China where it enjoys the leadership position and operator-centric markets in Europe, Latin America, and the Middle East," Richardson said while discussing this key competitive development. He further added, "This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence. It speaks volumes for this primarily network infrastructure vendor on how far it has grown in the consumer mobile handset space in the last three to four years. The global scale Huawei has been able to achieve can be attributed to its consistent investment in R&D and manufacturing, coupled with aggressive marketing and sales channel expansion."
According to Counterpoint's Associate Director, Tarun Pathak, who was talking about future prospects and other findings, said that Chinese smartphone brands cannot be ignored and in fact they have taken leadership positions in key markets like China, Europe, Asia, and Latin America which has restricted the growth prospects for leading global brands such as Samsung and Apple. "Chinese brands are growing swiftly thanks not only to smartphone design, manufacturing capability, and rich feature sets but also by out-smarting and out-spending rivals in sales channels, go-to-market, and marketing promotion strategies," noted Pathak. Mr. Pathak, also added, "Huawei, Oppo, Vivo, and Xiaomi have successfully gained access to key supply chain partners, which has allowed them to launch designs with bezel-free, full displays, Augmented Reality, in-house chipsets and advanced camera features, that have kept them toe-to-toe with rivals. These players have become as equally important as Samsung or Apple to the global supply chain, application developers, and distribution channels, as they continue to grow in scale more rapidly than the incumbent market share leaders."


Talking about the best-selling models in the month of July, Oppo has been one of the fastest growing brands globally thanks to its popular R11 and A57 smartphones - the third and fourth best-selling smartphones respectively globally. World's best-selling smartphone models remain Apple iPhone 7 and iPhone 7 Plus. Other devices include Samsung Galaxy S8, Xiaomi Redmi Note 4X, and Samsung Galaxy S8+. "While Huawei climbed to world's second largest brand overall, it is surprising to see none of its models break into top ten rankings. This is due to a multiple SKU portfolio that currently lacks a true hero device. While having a diverse portfolio allows Huawei to fight on multiple fronts, it does little to build overall brand recognition, something Huawei badly needs if it continues to gain share," senior Analyst, Pavel Naiya said.


Commentaires

Enregistrer un commentaire

Posts les plus consultés de ce blog

Samsung Level On Review

Samsung Level On Review Samsung is running on all cylinders in its new venture in the high-end mobile audio accessories space, where they recently introduced its Level series of accessories to compete against some of the more formidable and established names in the market – such as Beats, Monster, and Bose to name a few. Already, we’ve taken a close look at two products from its new line, the Samsung Level In and Level Box , that have proven to be surprisingly good when it comes down to audio quality. Hopefully, we can be assured that we’ll experience the same thing with the Samsung Level On, which as its name so happens to imply, is a pair of on-the-ear headphones. From the looks of it, Samsung has opted to go with a uniform design language with its new headphones line. Unlike the premium nature of its portable Bluetooth speaker, the Level Box, the Level On employs the same design characteristics as Samsung’s Level In headphones. Unfortunately, for a...
Enregistrer un commentaire
Lire la suite

LG V30's camera will have the largest aperture in smartphone history: Report

LG V30's camera will have the largest aperture in smartphone history: Report As we draw closer to the launch of LG's next flagship LG V30, the rumors pertaining to the device keeps pouring in. Going by the reports we have come across so far, the smartphone is expected to come with a rear dual camera setup. Today, SlashGear has come up with some interesting details about the LG V30 that will please the photography enthusiasts. According to the publication, some sources close to LG has claimed that the cameras in the phone will have a lens aperture of f/1.6. Notably, if this information comes true, the LG V30 will be the first smartphone to have this aperture. Usually, the flagship smartphones have apertures in the range between f/2.0 and f/1.7. So what does aperture has to do with taking pictures? Well, in terms of photography, the aperture is denoted as f-numbers. These f-numbers that are known as "f-stops" are used to describe the size of the aperture. A sm...
Enregistrer un commentaire
Lire la suite

Apple iPhone 8 specifications may not have been finalized yet

Apple iPhone 8 specifications may not have been finalized yet Initially, there were many reports suggesting the iPhone 8 launch would get delayed due to some manufacturing issue. Proving all the speculations wrong, last week Apple sent out invites for the launch event that is to take place on September 12. As usual, the name of the product was not mentioned in the official invite. However, judging from the company's past launching pattern, we are quite sure the iPhone 8 will get launched at the event. Now, with just 4 days left until the launch date, a report by The Investors has revealed a shocking piece of information. According to the publication, the specs line up of the iPhone 8 is not finalized yet. The website claims to have obtained the information from an anonymous representative from Apple's local supplier. The supplier says that the shipments of the 2017 iPhones started only from late August. He further added that its firms are yet to get exact details on t...
Enregistrer un commentaire
Lire la suite